Fishing Gear

The Swimming Mullet accounted for many wins in saltwater competitions! With this bait an angler can dominate the water!

Gulp Shrimp is a popular bait used in many saltwater competitions! With this bait an angler can dominate the water!

The Gulp! Alive! Shrimp bait has a natural presentation in action, scent and taste, rig any fish using any technique appropriate for live shrimp, Gulp! Alive! Baits absorb up to 20% more fish attractant by weight, "recharge" bait by placing used bait back in powerful Gulp! Alive! attractant

The Hollow Belly has a natural feel and action, it's clear coat finish magnifies natural image, has the powerbait scent and flavor and the look of the tail creates unbelievable swimbait action

We have a full range of the Original and Natural Scent PowerBait Trout Baits. Berkley Trout Bait is moldable and easy to use. Its floating biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges.

Peeler Crab is designed for saltwater jig as one arm is enlarged to thread jig into body and still create natural presentation

The Baitfish allows anglers to catch an abundance of fish with great ease!

The Sandworm looks and "swims" like real sandworms do, allowing anglers to catch the species they want with great ease!

The Frenzy Rattl'r has new incredibly realistic patterns with 3D eyes! Weight system allows for accurate, bullet-like casts, comes with extra sharp premium treble hooks. Berkley Frenzy Fish feed on the action!

Gulp! Alive! Swimming mullets have natural presentations in action, scent and taste. These swimming mullets imitate the real thing!