Fishing Gear

Featuring six LEDs, this Optronics® submersible light provides light output comparable to fluorescent and halogen models of the same size, yet consumes less power. The fluted reflector multiplies the light of the LEDs and reflects it in every angle to reach more fish. Powered by three AAA batteries, the light is completely portable, not tied down by a 12-volt cord; but the low amp draw of LEDs means the batteries will last -- up to 50 hours.

The Swimming Mullet accounted for many wins in saltwater competitions! With this bait an angler can dominate the water!

Gulp Shrimp is a popular bait used in many saltwater competitions! With this bait an angler can dominate the water!

The Gulp! Alive! Shrimp bait has a natural presentation in action, scent and taste, rig any fish using any technique appropriate for live shrimp, Gulp! Alive! Baits absorb up to 20% more fish attractant by weight, "recharge" bait by placing used bait back in powerful Gulp! Alive! attractant

The Hollow Belly has a natural feel and action, it's clear coat finish magnifies natural image, has the powerbait scent and flavor and the look of the tail creates unbelievable swimbait action

We have a full range of the Original and Natural Scent PowerBait Trout Baits. Berkley Trout Bait is moldable and easy to use. Its floating biodegradable formula enhances dispersion of scent and flavor to attract fish from wide ranges.

Peeler Crab is designed for saltwater jig as one arm is enlarged to thread jig into body and still create natural presentation

The Baitfish allows anglers to catch an abundance of fish with great ease!

The Sandworm looks and "swims" like real sandworms do, allowing anglers to catch the species they want with great ease!

The Smelly Jelly "Pro Guide Formula" is formulated for those who prefer paste scents. These are the strongest and most concentrated paste scents available. They last hours and are deadly effective. The four ounce plastic jar makes application easy. This scent is available in the following seven flavors: