Fishing Gear

Cast out a Rattlin' Rapala and watch the swimming action at slow to very fast retrieve rates--you'll be amazed. This extra-loud shallow-running crankbait is equipped with 2 full-size treble hooks for sure hookups. Special "tuned" sound chamber is loaded with rattlin' BBs that are harmonic, uniform and "in tune" with nature, and alert and arouse the attack instinct in fish

60 Flies trout pan fish NIP fishing fly flys lures 60 Flies ALL NEW! Carded and looking good! GREAT COMBINATION OF COLORS! THESE ARE A CLOSEOUT ITEM SO BID QUICK BEFORE THEY ARE GONE! Retails for $1.99 - $2.99 per FLY!

The adrenaline-pumping X-Rap slashbait has Xtreme attitude with its hard-cutting, aggressive darting action. The integrated long-casting system partners with an irresistible rattle and classic Rapala action. It suspends and comes to a roll at rest to trigger the bite. The X-Rap is ''all about the action'' and it ''triggers'' strikes

All molds for the Storm® Wildeye® Saltwater Live Series are created from live baitfish for ultra-realistic body shape and lifelike swimming action and feature secure I-Bolt system holographic Wildeye and holographic swimmin' flash foil. Tough yet soft outer body is weighted for ideal swimming action

Kit includes 12 VMC Neon Moon Eye Jigs. 3d holographic oversized eye. Aspirin shaped head design probides added control. 3 of each color included.

You are looking at (5) Custom Shad Lures - You will not find these custom lures anywhere else! We had these custom built to our own specifications to give you a one of a kind lure! Our large shad lures have great action - All have Rattle Balls for vibrating action. See below for specs. You will not find a better value on lures ANYWHERE! Search the term rockcreeklures to see our entire line here on Amazon.

Rapala's adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species. Built to withstand the onslaught of saltwater giants, the extreme X-Rap slashbait produces an aggressive, hard-cutting, darting action that drives every fish to strike. Integrated long casting system partners with the X-Rap's irresistible rattle to make them even more tempting.

These ultra-realistic swim shad baits feature super-soft hand-poured bodies that are so lifelike, you might be tempted to take a bite yourself. Sporting strong soft bodies with internal lead heads and bio-salt impregnated tails, an excellent holographic swimmin’ foil finish and crazy 3-D WildEye stare, these durable baits are pre-rigged with a superior VMC needle point hooks. 3 per pack.

These ultra-realistic swim shad baits feature super-soft hand-poured bodies that are so lifelike, you might be tempted to take a bite yourself. Sporting strong soft bodies with internal lead heads and bio-salt impregnated tails, an excellent holographic swimmin’ foil finish and crazy 3-D WildEye stare, these durable baits are pre-rigged with a superior VMC needle point hooks. 3 per pack.

Combines the best attributes of soft-plastic and hard-plastic lures. Soft plastic on the outside gives it the look and feel of a real baitfish. Multiple slits on the tail produce a natural swimming action that will fool a wide variety fish. Great for the Freshwater and Inshore fisherman! A hollow inner core allows the Charlie to suspend and the tungsten ball bearings enhance casting distance / control, lure swimming action, and create fish attracting sounds. A "must have" lure for your tacklebox!